Why is Choice Batter® becoming so popular? Our product addresses two concerns…


Choice Batter Frying & Baking Mix Helps Reduce Fat in Your Diet

Obesity is a serious health concern, especially for children and adolescents. Comparing National Health and Nutrition Examination Survey (NHANES) results from 1980 to those done in 2006 shows that the prevalence of obesity has increased 200% for pre-teen children, and has increased 300% for teen-aged adolescents.

ChoiceBatter’s® Frying & Baking Mix is a special blend of rice flours developed and patented by USDA – Agricultural Research Service scientists to minimize the amount of oil that’s absorbed into the batter while always making your fried foods crispy and delicious.

Fried foods that are coated with Choice Batter® Frying & Baking Mix have been shown to absorb up to 50% less oil than commonly used wheat-based batters.

Links to Resource Groups

Obesity Information
Prevalence of obesity
Economics of obesity

Great Tasting Gluten-Free Choice Batter Mixes

In the United States alone, it is estimated that there are approximately 3 million people with Celiac disease, with an estimated 90 million individuals being sensitive to gluten. Persons suffering from Celiac Disease are usually restricted to food diets that are gluten-free. All Choice Batter®  mixes are 100% gluten-free. This provides the opportunity to offer a healthy option for people that are affected by Celiac Disease.

Many individuals that do not have a full blown case of the disease go undetected. By some recent estimates, 29% of Americans are sensitive to gluten (found mainly in wheat, barley and rye).

Gluten sensitivity has been linked to more than 12 chronic conditions including: Arthritis, Attention Deficit Hyperactivity Disorder (ADHD), Irritable Bowel Syndrome (IBS), Lupus, and Osteoporosis.

Links to Resource Groups

American Celiac Disease Alliance
Celiac Disease Foundation
National Foundation for Celiac Awareness (NFCA)
Gluten Intolerance Group (GIG)

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